Steven S. Rogers

President and CEO
The Franchise Company

Steve Rogers′ introduction into franchising began at a young age. He was a pioneer of the College Pro Painters franchise system, operating a franchise in the Toronto area before graduating from the University of Western Ontario in 1978.

In 1980, he became a Vice President of College Pro, moved to Vancouver and expanded the company across western Canada. Leaving College Pro in 1982, Mr. Rogers operated the general contracting firm, Certa Pro Contractors. He returned to College Pro in 1986 and was promoted to President in 1989. From 1989 to 1992, he expanded the College Pro franchise network with a focus on U.S. expansion.

Mr. Rogers also initiated the development of CertaPro Painters, a full-time professional painting franchise. He reorganized the company in 1992 and renamed it The Franchise Company (TFC). TFC focused on the growth of existing business lines and the acquisition of property focused franchise systems. Companies currently under the TFC umbrella include California Closets, CertaPro Painters, College Pro Painters, Field Asset Services, Floor Coverings International, Handyman Connection, Paul Davis Restoration and Pillar To Post Home Inspection. The number of franchisees in The Franchise Company currently exceeds 1,800 units, with over a billion dollars of customer level revenue.

In 2007, Mr. Rogers led TFC into the world of direct repair networks, leveraging knowledge of contractor operations across a broad geographic span.  Subsequently, Field Asset Services was added to the group, servicing the Real Estate Owned marketplace.

Mr. Rogers serves on the Board of Directors of FirstService Corporation and is a member of the World Presidents' Organization. He has previously served on the Board of Directors of the International Franchise Association (IFA).  Mr. Rogers and his family reside in the Toronto area.